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Creativity and the MBA
創意與MBA

Salford Business School encourages innovative teaching techniques, particularly on the MBA programme's Management Development and Creativity module. In collaboration with Adrenaline Brush Ltd, the students recently participated in a conceptual art workshop.

Salford商學院鼓勵創新的教學技巧,這一點在MBA中的管理發展與創意這門課程中更為顯著。學生最近參與一個和Adrenaline Brush有限公司合作舉辦的概念藝術研習會。

Several exciting group pieces were produced. The themes that emerged from the workshop were the need for:

研習會的成果產生了許多令人振奮的團體要素與主題概念。

  • strong leadership and a strong sense of direction with clearly defined structure and hierarchy
  • a clear end goal and a strong pull towards it - heading towards the 'sunset'
  • managing external turbulences along the way but remaining united
  • a balance between the micro and macro - and a fit within an overall system
  • strong alignment between individual and organisational goals.
  • 強而有力的領導能力以及明確的方向,加上清晰的結構與體系
  • 目標清楚和強烈的向心力 ﹣朝著“落日〞前進
  • 應付外在阻撓的同時仍保持向心力
  • 在渺小與龐大中取得平衡 ,總體制度中保持合宜
  • 結合個人與團體目標
MBA Creativity Workshop - Composite Piece
Composite Work Derived from 6 Group Pieces
結合六大團體要素的綜合體

 

The students' reaction to the workshop was positive; one student's comments referred to the "usefulness of creativity in teams and using art as a tool to encourage problem solving and negotiation", while another thought that the excercise helped students "to use the other part of the brain, i.e. to think more deeply. To not only see what we see generally but to consider many hidden aspects of the picture."

學生給予這個研討會相當正面的評價。一位學生提到“在團體中發揮創意的可用性和使用藝術來鼓勵解決問題和協商”。另一位學生認為這個練習幫助學生“使用另一半的頭腦”-更深層的思考。除了一般思考的方向,還要發掘更多隱藏於後的範疇。”